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Palak Chhabra
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Digital Marketing Skills

SEO
Developing foundational skills in on-page SEO, Keyword research, meta tags, content optimization, URL Structure, and Technical SEO Fundamentals. Applying these concepts through practical learning and self-directed projects.


Content Marketing
Developing skills in content planning, SEO-focused content creation, and audience-centric writing. Learning to create website and blog content that supports audience needs and marketing objectives.
AI-Powered Marketing Tools
Familiar with AI-powered tools such as ChatGPT and Claude for content creation, keyword research, marketing research, and productivity. Exploring how AI can support marketing workflows while maintaining content quality and relevance.
WordPress
Hands on experience using WordPress to build and manage this portfolio website, customize themes, configure plugins, create content and apply basic SEO and website optimization practices.
Online Branding
Developing knowledge of online branding principles, including brand identity, consistent messaging, content strategy, and professional digital presence. Applying these concepts through my personal portfolio website.

Projects & Practical Work

SEO Keyword Research - Project

Completed a self-directed SEO keyword research project focused on the chocolate industry. Used Google Search and Microsoft Excel to identify relevant keyword opportunities, analyze search intent, organize keywords into topic clusters, and prioritize keywords for content planning.

Tools: Google Search · Microsoft Excel

Skills: Keyword Research · Search Intent · Keyword Clustering · Content Planning

Digital Marketing Portfolio Website

Building and managing my personal digital marketing portfolio using WordPress. Applying practical knowledge of website customization, content creation, on-page SEO, image optimization, internal linking, Google Search Console, sitemap submission, and website management.

Tools: WordPress · Rank Math · Google Search Console

Skills: WordPress · SEO · Content Management · Website Optimization

Status: In Progress


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